Responsibilities

• Develop and lead integrated PR strategies that position New Balance at the forefront of global culture.
• Partner with regional teams to activate ideas in ways that feel locally authentic and globally connected.
• Shape and elevate narratives that connect sport, design and culture in meaningful ways.
• Lead communications for key product launches, collaborations and cultural moments.
• Develop culturally resonant storytelling strategies that move beyond product launches to create meaningful brand heat and conversation.
• Concept and oversee PR-driven experiences and events that spark conversation and create lasting impact.
• Represent the brand externally, building strong media relationships and driving high-quality coverage.
• Identify and cultivate relationships with emerging cultural voices, creatives, stylists, tastemakers and next-generation media shaping the future of lifestyle culture.
• Guide agency partners with clarity and creative ambition, ensuring work is both strategically sound and culturally relevant.
• Maintain high standards across execution, timelines and budgets.

Requirements

• 5–7+ years of experience in lifestyle, footwear or culturally-driven brand communications.
• Deep fluency in sneaker, streetwear and fashion culture, with a strong point of view on design, trends and the communities driving what’s next.
• Strong understanding of global sneaker, fashion and streetwear ecosystems, contemporary culture and the communities influencing them.
• Proven ability to translate cultural insight into compelling narratives and impactful earned media.
• Strong, established relationships with leading editors, stylists and cultural voices.
• Excellent communication skills, with a refined eye for storytelling and detail.
• Bachelor’s degree in Marketing, Communications or related field (preferred).

Preferred

Benefits

• Comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K
• Tuition reimbursement
• $100 monthly student loan support
• Mentorship programs
• Yearly $1,000 lifestyle reimbursement
• 4 weeks of vacations
• 12 holidays
• Generous parental leave
• Work from Anywhere (WFA) for four weeks per calendar year
• North American hybrid model encourages in-person collaboration with in-office three days per week (Tuesday, Wednesday, Thursday)