Responsibilities

• Brand awareness (priority focus)
• Own brand strategy, voice and visual identity across every channel and every piece of output, including your Performance Marketers' campaigns
• Originate the campaign concepts and awareness ideas SecurePII needs to be known in its category
• Build unattributed awareness and thought leadership activity, content, PR angles, category positioning and events presence, that a pure performance motion will not produce on its own
• Track brand and awareness metrics distinct from pipeline metrics, reach, share of voice, engagement, and report on them alongside pipeline results
• Campaign strategy and budget
• Own go to market strategy across partner motions, 90 %, and direct motions, 10 %, and translate it into a prioritised, sequenced campaign calendar
• Develop and maintain messaging by buyer archetype
• Run campaigns end to end and set the brief and success criteria where your Performance Marketers execute
• Build and own the marketing budget, plan spend across brand, content, campaigns, events and partner programs, and communicate the plan to the CEO

Requirements

• 5+ years in B2B SaaS marketing, including 2+ years in a leadership or sole marketing lead role at an early stage company
• A track record of originating campaign and brand ideas yourself, not just briefing an agency or managing a team's output
• Proven ability to set strategy and execute it personally, including hands on budget planning, tracking and reporting
• Experience in security, compliance, SaaS or a comparably technical B2B category
• Direct HubSpot experience across campaign tooling, reporting and lifecycle stages

Preferred

• Channel or platform partner experience, Cisco, Genesys, AWS, Salesforce ecosystems or similar
• Experience building a brand and category presence from a standing start at an early stage or scale up company

Benefits

• Fully remote, flexible working arrangements
• Direct access to leadership and sales
• The chance to shape how this function scales as SecurePII grows