Responsibilities

• Set the strategic vision across the full portfolio.
• Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
• Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
• Shape brand evolution and competitive positioning & drive growth with critical audiences.
• Own the marketing strategy for important audiences across the portfolio.
• Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
• Build and scale the through-creator marketing model.
• Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
• Integrate AI into marketing strategy and operations.
• Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.

Requirements

• 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
• 10+years of experience with team leadership, cross-functional team leadership, or team management
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
• Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
• Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
• Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
• Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
• Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs

Benefits

• In addition to base compensation, Meta offers benefits.