Responsibilities

• Lead the design, build and ongoing governance of a Mars Commerce Creator Network.
• Develop the Mars-specific creator value proposition that blends commercial, creative and brand benefits to enable recruitment and retention activities.
• Identify and onboard the required specialist agency and technology solutions to support community interaction, performance management, and insight development.
• Deploy the capability collaboratively with lead regions and brands in sprints to iterate the model before scaling globally.
• Builds creator discovery and vetting process with the support of agentic capabilities to identify creators with highest commerce conversion potential in Mars Snacking categories.
• Actively manages future talent pipeline to bring in high-potential emerging creators that are more likely to develop an exclusive and long-term relationship with Mars.
• Supports Regions with in-person and virtual events to engage creators and onboard them to the Mars Network.
• Creates onboarding and development programs that build commerce creator content skills, category fluency, and brand knowledge to continuously improve engagement & conversion.
• Curates the library of creator enablement resources (e.g., brand toolkits, content briefs, trend intelligence) and deploys through a robust community engagement calendar.
• Builds feedback loops between performance data and the creator community to ensure the highest-potential members receive targeted coaching and priority campaign access.

Requirements

• Bachelor’s degree required
• MBA or Advanced Degree in a relevant field preferred
• 10+ years of progressive experience in influencer marketing, social commerce, digital commerce or digital marketing roles.
• Experience working in a global, matrixed organization; CPG digital commerce or marketing experience strongly preferred.
• Experience managing cross-functional workstreams and influencing without direct authority.
• Track record of building and managing influencer or creator programs at scale, including strategy and day-to-day operations.
• Prior experience with TikTok Shop, Instagram Shopping or YouTube shopping creator programs is a plus.
• Deep fluency in the creator commerce ecosystem: platform nuances, creator economics, content formats, attribution models, etc.
• Strong commercial acumen with ability to build creator investment cases, define ROI frameworks, and speak the language of incrementality, sales, and new customer acquisition.
• Understanding of food and snacking category dynamics and what makes creator content in this space resonate and convert; prior experience in food, beverage, or CPG strongly preferred

Benefits

• industry competitive salary and benefits package, including company bonus.
• medical and dental benefits, participation in 401k plan, and paid time off benefits.