Responsibilities

• Lead advertising campaign development and execution across strategy, messaging, creative development, landing page development, tracking and media planning and execution
• Manage creative and paid media agency relationships
• Campaign reporting, analysis and optimizations
• Partner with product marketers to understand business goals and develop activation strategies
• Develop messaging and communication strategies
• Develop landing page strategies and website messaging
• Assist in market research development and analysis
• Manage one direct report and one indirect report
• Develop processes to streamline workflows and improve efficiencies
• Competitive analysis and desktop research

Requirements

• 7-10 years of experience in marketing, preferably integrated marketing
• Experience leading advertising campaigns from strategy to execution including messaging development, communication strategy development, creative development and measurement
• Strong understanding of paid media best practices and experience managing paid media campaigns
• Experience developing breakthrough messaging and advertising creatives
• Strong data analysis skills
• Led creative and paid media agency relationships
• Experience developing a wide range of marketing materials including sales collateral, website, ads, social posts, email, etc.
• Strong project management and organizational skills
• Detail-oriented problem-solver who can employ sound judgement, critical thinking and swift decision making with minimal supervision
• Excellent communication and interpersonal skills, both written and oral

Preferred

• The ideal candidate will be a B2B expert, preferably with strong financial services experience.

Benefits

• Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .
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