Responsibilities

• Lead the definition and execution of the Nissan Global Measurement Plan and Learning Agenda, ensuring alignment with strategic business priorities.
• Leverage Marketing Mix Modeling (MMM) and incrementality tests to evaluate Search and Video Return on Investment (ROI), collaborating closely with Annalect.
• Align performance metrics across global markets, bridging the comparability gap between traditional TV and digital media measurement.
• Drive adoption of AI-powered and mid-funnel formats (e.g., PMax, Demand Gen) by designing and executing robust A/B tests and incrementality experiments.
• Translate complex technical data into clear C-level narratives and scale successful local market pilots globally through workshops and roadshows.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. 6 years of experience with an advanced degree.

Preferred

• 1 year of client-facing experience, with a track record of influencing across levels.
• Experience working in the automotive sector (managing major OEM accounts) or collaborating with global media agency networks (e.g., Omnicom, Nissan United).
• Experience with measurement methodologies, including Marketing Mix Modeling (MMM), attribution modeling, and incrementality or lift testing and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
• Demonstrated ability to translate complex data structures, technical constraints, and query updates into clear, strategic narratives for executive sponsors.