Global Agency Product Marketing Manager, TikTok Ads - San Jose

San Jose, CA (On-site)

$122K/yr – $220K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the agency product experience end to end, turning agency needs into concrete requirements, speeding onboarding via the Agency Portal, and smoothing inbound requests across Sales, Marketing, and regions to improve adoption and revenue signals.

  • Agency opportunity discovery: translate agency needs into actionable platform requirements for internal and external teams.
  • Portal onboarding and growth: drive scalable onboarding and revenue expansion through the Agency Portal.
  • Workflow delivery and measurement: own the inbound process and track adoption, efficiency, and impact across cross-functional routes.

Job Description

Responsibilities

  • Identify product opportunities catering to the needs of both large and small agencies, and translate them into actionable product requirements for internal and external product platforms.
  • Support the development and iteration of the Agency Portal, enabling scalable agency onboarding and driving growth for both new and existing revenue.
  • Own and streamline the agency product inbound process, collecting and structuring requests from Sales, Marketing, and regional teams.
  • Partner with Product, Engineering, Data, and Operations teams to drive end-to-end execution and resolve bottlenecks in agency workflows.
  • Track key metrics to measure product adoption, operational efficiency, and overall business impact.

Requirements

  • 5+ years of experience in Product Operations, Platform Operations, or Business Operations within the advertising, technology, or agency ecosystem.
  • Strong innovative thinking and execution-oriented mindset, paired with excellent cross-functional collaboration skills.
  • Ability to structure ambiguous, complex problems and drive consistent follow-through on resolutions.
  • High resilience and adaptability to a dynamic, fast-paced working environment.

Preferred

  • Passion for SMB business.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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