G/FORE VP, Marketing at Peter Millar | Raleigh, NC

Peter Millar

G/FORE VP, Marketing

Raleigh, NC (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the brand’s integrated marketing leadership to grow customer acquisition and retention across channels.

Own the integrated marketing strategy across retail, wholesale, e-commerce, and events.
Must-have: 10+ years in marketing leadership within golf, sports, or premium brands.
Standout: Cross-functional leadership and ROI-driven brand storytelling.

Job Description

Responsibilities

Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention.
Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
Build and manage marketing budgets, ensuring ROI through performance metrics and analytics.
Develop innovative digital and social strategies to grow brand engagement and e-commerce sales.
Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing.
Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives.
Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.

Requirements

10+ years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space.
Visionary leader with strategic thinking and hands-on execution skills.
Collaborative, authentic, and able to build strong relationships across the organization.
Entrepreneurial spirit with creativity, curiosity, and adaptability.
Strong communicator with executive presence and ability to inspire teams.

Preferred

Passion for golf, sports, and lifestyle industries preferred.

Peter Millar

3.7 Glassdoor

Founded in 2001, the Peter Millar line of fine clothing and accessories has quickly become the standard bearer for discerning and demanding individuals—on the golf course, in the office and on the town. From the original signature cashmere sweaters to a wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style resplendent in sharp detail, superb craftsmanship, and only the highest quality materials available. With a studio and design center in Raleigh, NC as well as a business operations center in Durham, NC, we are one of today’s fastest growing and most sought after brands in the lifestyle apparel market.

Founded in 2001

Raleigh, North Carolina, USA

681 employees (96 in marketing)

www.petermillar.com

63% recommend to a friend

68% CEO approval