Responsibilities

• Build and traffic Meta ads across client portfolio
• Set up and manage audiences and targeting per campaign specifications
• Maintain strong attention to detail across the full ad setup and click-to-donate conversion funnel, including UI/UX
• Monitor day-to-day ad delivery and performance
• Make recommendations on spend and performance goals within Facebook Ads Manager
• Assist in tracking client spend and compiling results reporting
• Support new client launches, including creating Facebook pages, importing data, building initial audiences, and setting up pixel tracking
• Explore additional platforms, including Google / SEO ads
• Drafting ad copy and creative concepts

Requirements

• Knowledge of Facebook Ads Manager, including hands-on experience producing and trafficking Meta ads
• Ad optimization and strategy
• Strong attention to detail
• Comfort following established processes and creative direction with precision
• Commitment to progressive causes and electing Democratic candidates nationwide
• 2+ years of hands-on experience trafficking / producing paid Meta ads
• Experience managing budgets or performance optimization
• Mandatory: Facebook account with a confirmed identity to run ads about social issues

Preferred

• Experience with Google / SEO ads
• Experience with Democratic digital fundraising tools including ActBlue, ActionKit, and NGP VAN