Responsibilities

• Develop, implement, and manage targeted PPC campaigns across platforms such as Google AdWords and Bing Ads to maximize ROI and meet campaign objectives.
• Create engaging Meta Ads campaigns on Facebook and Instagram, leveraging audience insights to optimize reach and engagement.
• Manage social media channels by curating content, scheduling posts, and engaging with followers to build a vibrant online community.
• Utilize marketing automation tools to streamline campaign workflows, track performance metrics, and nurture leads through email marketing and drip campaigns.
• Conduct comprehensive research on industry trends, competitor strategies, and target audiences to inform campaign planning and content creation.
• Analyze campaign data using Google Analytics and other analytics tools to measure success, identify opportunities for improvement, and report on key performance indicators.
• Collaborate with content creators, designers, and product teams to develop compelling content marketing strategies that support multichannel marketing efforts.

Requirements

• Proven experience managing PPC campaigns with a strong understanding of Google AdWords, Facebook Advertising, and Meta Ads platforms.
• Proficiency in social media marketing tools such as Facebook Business Manager, Hootsuite or Sprout Social.
• Familiarity with digital marketing concepts including SEO (Search Engine Optimization), performance marketing, B2B marketing, e-commerce strategies, and marketing automation platforms.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets; knowledge of WordPress, HTML is a plus.
• Strong analytical skills using Google Analytics, analytics dashboards, and reporting tools to interpret data effectively.
• Excellent copywriting skills for creating persuasive ad copy and engaging social media content.
• Ability to manage budgets efficiently while optimizing ad spend for maximum impact.
• Knowledge of print advertising is a bonus but not essential; a passion for research and continuous learning is highly valued.

Preferred

• Knowledge of print advertising is a bonus but not essential.
• A passion for research and continuous learning is highly valued.