Responsibilities

• Demonstrate a strong understanding of the client’s business and the consumer journey
• Working with Associate Director and/or Director, assist with the day-to-day activities associated with fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
• Determine the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
• Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with inputs from investment teams on plan details.
• Lead collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
• Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
• Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
• Manage client requests ((i.e., plan changes, budget changes)
• Evaluate and assess media performance in order to determine the extent to which the original media objectives and strategies were accomplished
• Provide Connections Planning team with direction and assign tasks

Requirements

• 4 - 5 years of professional experience, preferably with an Agency.
• Demonstrated leadership, initiative, and willingness to assume greater responsibility
• Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
• Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
• Proven ability to handle multiple projects and meet tight deadlines under pressure.
• Ability to think cross-channel and in an integrated fashion across digital and offline media channels
• Strong written, presentation, verbal, interpersonal, and organizational skills
• Critical thinking and problem solving abilities
• Strong analytical abilities and quantitative/qualitative skills
• Ability to effectively oversee and guide a small team