Responsibilities

• Planning, setting up, and managing PPC campaigns for clients.
• Tracking, analyzing, and reporting results on campaign performance.
• Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
• Owning the entire paid search channel, driving numbers, converting them into real leads and ultimately revenue.
• Identifying KPIs and completing work as needed to improve clients' ad performance.
• Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
• Working with production teams, ensuring websites are optimized for PPC success.
• Developing and implementing SEO and AEO strategies to improve clients’ visibility across traditional search engines and AI-powered search and answer platforms.
• Conducting technical, on-page, and content SEO audits and providing recommendations related to website structure, metadata, schema markup, internal linking, crawlability, and performance.
• Researching keywords, search intent, customer questions, and conversational queries to guide content that performs in organic search results and AI-generated answers.

Requirements

• 3+ years of PPC / SEM experience.
• Google Ads and Google Analytics Certified with experience in Google Tag Manager.
• Highly proficient with all types of Google Ads, including Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, and more.
• Experience with additional ad platforms, including Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, and others.
• Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
• In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
• Knowledge of web design technologies, including HTML, JavaScript, CSS, and related platforms.
• Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
• Strong time management skills.
• Comfortable working in a fast-paced, team-based environment.