Responsibilities

• Support the development of integrated media plans across broadcast, video, digital, audio, and other media channels.
• Assist with annual planning initiatives, including CY27 planning and marketplace analyses.
• Contribute to local market planning efforts by evaluating market opportunities, audience insights, and media investment strategies.
• Help prepare media recommendations, planning documents, presentations, and client deliverables.
• Create and manage job orders, media specifications, flowcharts, and supporting planning materials.
• Coordinate with strategy, investment, analytics, and activation teams to ensure plans move efficiently from development through execution.
• Assist with media authorizations, budget tracking, and campaign set-up processes.
• Input media buys and maintain planning data within agency systems and tools (Prisma OMNI, Media Tools, etc).
• Support campaign launches, pacing reviews, reporting, and optimization discussions.
• Jump into a variety of projects as needed and provide additional bandwidth across the team.

Requirements

• 5+ years of media agency experience.
• Strong broadcast planning experience, including linear television and video.
• Experience with local market planning and media strategy.
• Solid understanding of digital media channels and integrated planning.
• Experience developing and managing multiple media plans simultaneously.
• Familiarity with media buying processes, job orders, media specifications, authorizations, and agency systems.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Comfortable working in a fast-paced environment with shifting priorities.

Preferred

• Strong foundation in broadcast and local market media planning.
• Able to step into active businesses and contribute immediately.
• Highly organized with excellent follow-through.
• Comfortable balancing multiple workstreams at once.
• Collaborative, flexible, and willing to support wherever needed.
• Experience with automotive, travel, hospitality, or retail categories is a plus.
• Familiarity with: Media Tools, eTelmar, Media Rader/Polk, Excel, Copilot, iSpot, OMNI