Responsibilities

• Email sequences across the full funnel
• Landing pages, lead magnets, and advertorials
• VSL scripts (15–45 minutes)
• Meta, YouTube, and native ad scripts
• Long-form sales copy and investor education guides
• Cold email and SMS conversion copy
• A significant part of this position is translating financial ideas into short-form ad scripts that drive qualified leads into the funnel. This means:
• Writing scripts with clear visual direction (what's on screen, pacing, b-roll)
• Engineering hooks that stop the scroll for a financially literate audience
• Iterating on winning concepts without cannibalizing them
• Balancing compliance, credibility, and conversion

Requirements

• Direct-response copywriting (financial industry preferred)
• Long-form persuasive copy (3,000–10,000+ words)
• Deep research capability across macro trends, data, and financial topics
• Funnel awareness... you understand lead quality and conversion intent
• The ability to spin one idea into multiple hooks, angles, and ad variations
• Compliance-aware writing instincts
• Fluent in English — this must be your primary language
• Meet deadlines without being managed
• Exceptional attention to detail

Preferred

• Experience with gold, silver, or alternative assets
• Retirement, IRA, or 401(k) copy
• Writing for conservative, skeptical, or institutionally distrustful audiences
• Working within regulated or compliance-reviewed industries
• VSLs that have actually converted