Publicis Groupe Holdings B.V

Freelance Associate Director, Performance Content - Commerce, Retail Media Strategy & Activation

Chicago, IL (Hybrid)

Salary Not AvailableSenior LevelTemporary

Posted 4 weeks ago

Job Summary

Own the optimization of commerce search visibility, product discoverability, and downstream performance across retailer ecosystems, translating GEO/AEO needs into practical activation steps while coordinating with brands, retail partners, and internal teams.

  • Identify relevant commerce environments and PDP/content improvements
  • Turn AI/search learnings into measurable commerce actions and retail media plans

Job Description

Responsibilities

  • Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
  • Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
  • Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
  • Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
  • Identify where teams have control versus where retailer or partner coordination is required.
  • Support activation planning across top priority retailers and marketplaces.
  • Help connect AI/search visibility learnings to commerce performance and retail media planning.

Requirements

  • Strong commerce, retail media, marketplace, or shopper marketing experience.
  • Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
  • Ability to work across brands, retail partners, and internal commerce/media teams.
  • Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
  • Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

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