Responsibilities

• Own product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.
• Build and execute a long-form content strategy — blog posts, guides, and educational material — rooted in real customer use cases and designed to earn organic attention.
• Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
• Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.
• Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.
• Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.
• Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
• Design marketing systems and processes from scratch as the founding member of the marketing function.

Requirements

• 4+ years in product marketing, growth marketing, or content marketing in B2B environments.
• Demonstrated experience marketing to technical buyers — engineers, product leaders, developer audiences — with a deep understanding of how they evaluate solutions.
• Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
• Exceptional writing skills that translate technical complexity into clear, compelling narratives.
• Track record of building earned content that drives genuine attention and measurable business results.
• Proven ability to own the full marketing function independently, building systems rather than just executing within them.
• Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.

Preferred

• Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.
• Experience building founder or executive thought leadership programs is a plus.
• Experience creating sales enablement materials and competitive talk tracks is a plus.