Responsibilities

• Own and build the marketing function
• Define Gridsight’s marketing strategy and roadmap in partnership with company and commercial leadership.
• Set marketing goals, KPIs, and measurement systems that connect activity to account engagement, pipeline, expansion, and market position.
• Own the marketing resource plan, including when to build internally and when to use agencies, contractors, and specialist partners.
• Build AI-enabled workflows and reusable systems that increase the quality, speed, and leverage of the marketing function.
• Own the marketing budget and allocate resources against the highest-impact commercial and market priorities.
• Lead positioning and product marketing
• Set and own Gridsight’s positioning, messaging architecture, value propositions, category narrative, and competitive framing.
• Translate complex technical capabilities into clear outcomes for utility executives, engineers, planners, operators, customer teams, and procurement stakeholders.
• Build buyer- and use-case-specific narratives across sales and marketing assets.