Founding GTM Lead at Asendia AI | San Francisco, CA | $100K/yr – $150K/yr

Asendia AI

Founding GTM Lead

San Francisco, CA (On-site)

$100K/yr – $150K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive GTM for a staffing AI platform, defining ICPs, scaling a revenue engine, and building partnerships.

Own GTM from zero, defining ICPs, segments, and messaging for staffing executives.
Must-have: Built or scaled GTM at a B2B SaaS, ideally staffing tech.
Standout: Direct CEO collaboration to ship a first-in-market revenue engine.

Job Description

Responsibilities

GTM strategy from zero: Define ICPs, segments, and messaging that convert staffing executives. Own the entire funnel.
Revenue engine: Design and execute a repeatable motion combining outbound, events, and digital campaigns. Our sales cycle is 3 weeks, your job is to scale that.
Partnerships: Build co-marketing and integration relationships with ATS vendors (Bullhorn, JobDiva, Avionté, Tracker) and staffing software providers.
Demand generation: Launch targeted campaigns, case studies, and content that positions AI as a revenue multiplier for staffing agencies, not a threat.
Infrastructure: Build the CRM pipelines, reporting, and systems that support rapid scaling.
Product feedback loop: Bring customer insights directly into product development and positioning. You\'ll work with the CEO daily.

Requirements

You\'ve built or scaled GTM at a B2B SaaS company, ideally in staffing tech, ATS, or HR software.
You\'re a hybrid operator, equally comfortable running outbound sales, writing campaign copy, and building CRM workflows.
You understand staffing, buyer pain points, vendor ecosystems, how agencies actually make decisions.
You\'re high-agency, no playbook, no team yet, you build from zero and figure it out.
You can sell AI to a traditional industry, blending storytelling with data to close enterprise deals faster.

Preferred

Bonus: Existing relationships within ATS and staffing vendor networks. Not required: A specific number of years. We care about what you\'ve built, not your title history.

Asendia AI

Asendia’s mission is to help companies make screening and qualifying candidates possible < 24 hours instead of weeks without missing out on any good profiles.Our AI recruiter Sarah understands the job requirements, the company values and runs interviews candidates with natural voice AI at any time 24/7 to qualify candidates on the top of the funnel.

Founded in 2024

Wilmington, Delaware, USA

41 employees (2 in marketing)

www.asendia.ai