Responsibilities

• Own enrollment strategy for Leap’s largest clients
• Serve as the enrollment marketing lead for a portfolio of large, strategically important employer and health plan clients. Build the awareness, engagement, and activation strategy for each account, and own the enrollment forecast and results across your book of business.
• Diagnose what is preventing members from engaging
• Go deep on client, member, and funnel data to understand where performance is breaking down on a specific account. Determine the source of the problem and develop a focused plan to address it.
• Develop client-specific activation plans
• Determine the right combination of communications, targeting, employer channels, incentives, benefit design, executive sponsorship, and member experience interventions for each account. Run bespoke pilots at your accounts, and feed what works back to the Lifecycle team so it can be tested and scaled across the base.
• Influence clients to adopt the strategies that will drive results
• Partner closely with Client Success and directly with client stakeholders to recommend changes that improve enrollment. Build the analytical and strategic case for those changes and help clients navigate internal stakeholders, approvals, and implementation.
• Orchestrate cross-functional execution
• Work across Member Activation & Lifecycle Growth, Marketing Operations, Data, Design, Product, Clinical Operations, and Client Success to turn client strategies into action. Ensure the centralized teams understand what each client needs while keeping execution focused on the highest-impact opportunities.

Requirements

• 6+ years of experience in enrollment marketing, growth, lifecycle marketing, consumer strategy, client marketing, or a related discipline
• Experience driving consumer engagement
• Experience with sophisticated clients
• Commercial orientation
• Hands-on ownership
• Cross-functional leadership
• Builder mentality