Responsibilities

• Co-manage relationships with Oracle Red Bull Racing (ORBR), VCARB, and Red Bull (NA & GmbH); lead the F1 Academy program and serve as the single point of contact for commercial partnerships.
• Take the lead on the 2026+ renewal agreement.
• Update and evolve the overarching F1 marketing strategy to align with Ford’s master brand and performance objectives.
• Lead collaborative efforts across Engineering, Comms, Licensing, Dealer Relations, and external agencies to ensure cohesive execution and budget management.
• Lead major milestones, including the 2026 Ford/ORBR Launch, Red Bull Showruns, Pirelli Hot Lap programs, and general representation at F1 trackside and non-track functions.
• Oversee the global social POV and content plans for F1 programs, collaborating with regional markets, PR/Communications, and creators for maximum earned media impact.
• Drive global employee awareness initiatives and develop programs to engage dealers across NA and IMG.
• Oversee the utilization of team assets, partner integrations (B2B), and driver appearances/utilization.
• Secure marketing and product-placement opportunities for Ford vehicles (including driver immersion programs) and coordinate support vehicles for race markets.
• Manage the overall EV Demonstrator calendar, operations, and dynamic/static demo opportunities globally (excluding the RB26 and in collaboration with counterparts on RBAT vehicles).

Requirements

• Bachelor’s degree in marketing, business, or related field
• 5-10 years’ work experience in the field of marketing, preferably Sports Marketing/Sports Management
• Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
• Must have 1 - 4 years of experience in the racing industry, preferably Formula 1
• Strong understanding of branding principles and marketing tactics
• Strong presentation skills
• Heavy travel will be required – domestic and international

Preferred

• 5+ years of work experience in motorsports, including athlete management
• Ability to coordinate projects across multiple teams and race series
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Strong program management skills, with ability to manage multiple projects simultaneously
• Experience delivering results on-time and within budget

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time