Responsibilities

• Develop and execute the annual Foodservice marketing strategy in alignment with company growth objectives.
• Identify market trends, customer needs, competitive activity, and new growth opportunities.
• Translate operator, distributor, chain-account, and customer insights into actionable marketing strategies.
• Develop category growth plans, product positioning, and value propositions across Foodservice channels.
• Partner with Sales leadership to identify customer-growth opportunities and support strategic account planning.
• Serve as Rosina’s foodservice marketing subject matter expert.
• Lead the Foodservice product portfolio strategy throughout the product lifecycle.
• Manage cross-functional commercialization efforts from initial concept through product launch.
• Partner with Culinary, R&D, Regulatory, Operations, and Supply Chain to prioritize and execute innovation initiatives.
• Develop product positioning, launch strategies, customer communications, and supporting marketing programs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
• Seven to ten years of progressive marketing experience with increasing strategic responsibility.
• Demonstrated success developing growth strategies within foodservice, consumer packaged goods, or food manufacturing.
• Experience leading product commercialization and integrated marketing initiatives.
• Strong understanding of foodservice distribution, operators, chain accounts, menu development, and customer marketing.
• Experience managing cross-functional projects and influencing senior-level stakeholders.
• Experience managing agencies and external vendor relationships.
• Travel approximately 20%.

Preferred

• Familiarity with CRM systems, digital marketing platforms, and marketing-automation tools preferred.
• Food-manufacturing or frozen-food industry experience preferred.