Responsibilities

• Translate stakeholder, product, and channel needs into clear hotel content strategies that define what content is required to meet specific goals.
• Lead content audits and gap analyses to assess existing content and identify opportunities for reuse, restructuring, or creation.
• Define content specifications (formats, fields, metadata, quality standards) needed to support omnichannel activation.
• Translate AI and LLM use cases into clear hotel content requirements, ensuring content is structured, complete, and fit for machine interpretation and generation.
• Design and maintain hotel content taxonomies that support discoverability, reuse, and cross-channel activation & measurement.
• Define and govern content tagging and metadata standards across systems.
• Partner with UX, Catalog, Engineering, and Operations to evolve content models, including content types, authoring approaches (e.g., fragments), and reuse rules.
• Provide content strategy input on platform and content migrations to ensure hotel content is correctly classified, structured, and governed for reuse across systems and channels.
• Enable the use of AEM-based Narrative content in the Mobile App and other channels.
• Identify underutilized content that can be better structured or activated across channels.

Requirements

• Bachelor’s degree in a relevant field such as Digital Media, Information Science, Communications, Marketing, or related discipline, or equivalent practical experience.
• 5+ years’ experience in content strategy, content design, digital product content, or related roles, demonstrating progressive scope, ownership, and cross functional work.
• Experience defining content requirements and structures to support reuse across multiple digital channels or platforms (e.g., web, app, email, or product ecosystems).
• Experience with content audits and gap analyses.
• Experience developing or influencing content models, taxonomies, tagging standards, or content governance frameworks.
• Possess exceptional written and oral communication skills, can develop clear, concise and logically written guidelines.
• Proven ability to collaborate with cross-functional teams in support of specific business priorities.
• Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
• Adaptable and energized by change; willingness to test new approaches and drive change.
• Willingness to take on and lead special initiatives and cross-functional projects as needed.
• Thrives in a fast-paced, entrepreneurial environment.

Nice To Have

• Experience developing omnichannel or multi-product content strategies at scale, particularly in large, complex organizations.
• Familiarity with structured content systems such as headless CMS, or content services/APIs.
• Experience working with or influencing AI assisted content creation or enrichment, including defining guardrails, quality standards, or human in the loop workflows.
• Deep understanding of travel/hospitality trends and customer behavior.
• Very strong follow-up, time management, business acumen, organizational and leadership skills.

Benefits

• All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.