FLEX Director, Integrated Marketing Planning

Bethesda, MD (Unknown)

$57/hr – $85/hrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Drive global marketing strategy and investment governance, coordinating Global and Continent marketing leadership to align plans, budgets, and performance forums.

  • Own global strategy development and annual priorities across enterprise objectives and KPIs.
  • Coordinate cross-continent alignment and investment governance with Marketing Strategy and Finance.
  • Lead content and forums that unite marketing leaders to set priorities and review performance.

Job Description

Drive global marketing strategy and investment governance, coordinating Global and Continent marketing leadership to align plans, budgets, and performance forums.

  • Responsibilities: Alignment of global and continent marketing leadership to execute the global strategy.
  • Global strategy: Support development of the global marketing strategic plan aligning enterprise objectives and sub-objectives.
  • Investment planning: Manage global marketing investment planning with Marketing Strategy and Finance.
  • Cross-functional alignment: Steward marketing communication, integration, and alignment among Global and Continent teams.
  • Content and forums: Support content development and orchestration of key global marketing forums for strategy alignment.
  • Annual planning: Lead annual global marketing strategic and investment planning.
  • Investment view: Create global view of marketing investment aligned to pillars and priorities with input from leaders and Finance.
  • KPI collaboration: Collaborate on development of annual priorities, business objectives, and KPIs with leaders and teams.
  • Strategic planning process: Support Senior Director in overseeing annual strategic planning with Global and Continent teams.
  • Cross-continent projects: Lead ad hoc cross-continent projects critical to business impact.
  • Tools and forums: Develop forums agendas, templates, and other inputs for deliverable execution.
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Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
16

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