Responsibilities

• The Koussan Law brand: transform our existing brand foundation into a complete, disciplined, and unmistakable brand system, including visual identity, voice, messaging, photography, typography, brand guidelines, stationery, business cards, signage, outdoor materials, presentations, client materials, apparel, event assets, and every other place the Koussan Law name appears.
• Our website and digital experience: take ownership of the firm’s website as both a brand platform and a lead-generating asset, guiding or directly handling strategy, architecture, design, copy, imagery, user experience, landing pages, conversion optimization, accessibility, mobile performance, search visibility, analytics, and ongoing maintenance; able to build, troubleshoot, direct developers, and hold outside vendors accountable.
• Our in-house content studio: create original work that looks and feels dramatically better than typical law firm advertising; develop concepts, write scripts, direct shoots, capture content, edit video, create motion graphics, produce photography, design campaign assets, write compelling copy, and adapt each idea across platforms; one strong concept can become multiple formats and channels.
• Social media and audience growth: manage presence across Instagram, TikTok, YouTube, Facebook, LinkedIn, and other channels; create a recognizable voice and a consistent publishing system; develop ideas with breakout potential, test hooks and formats, study audience behavior, recognize momentum, and turn winning concepts into repeatable series.
• Advertising and lead generation: develop campaigns across the full marketing ecosystem (paid social and video, Google/local search advertising, retargeting, YouTube, connected TV and streaming audio, outdoor, print, community advertising, influencer and partnership campaigns, email, referral, and reputation initiatives); own strategy, creative standard, brand consistency, execution, and results.
• Measurement and optimization: establish reliable tracking and reporting for qualified leads, consultations, signed cases, lead sources, conversion rates, cost per acquisition, website behavior, campaign performance, reviews, and referral growth; identify what is working, stop what is not, and recommend where the next marketing dollar should go.
• Community presence and reputation: help Koussan Law become a visible and meaningful part of the community through original events, partnerships, educational initiatives, public-interest campaigns, local creators, media opportunities, and client-centered storytelling; aim for work that people genuinely care about and remember.

Requirements

• At least five years of meaningful creative or marketing experience, whether in-house, at an agency, independently, or through a combination of all three. However, your portfolio, judgment, and results matter more than your degree or job titles.
• Mastery of Adobe Creative Cloud, particularly: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
• Experience with WordPress, Webflow, or comparable website platforms. Familiarity with HTML/CSS, Google Analytics, Tag Manager, Search Console, SEO, conversion optimization, call tracking, and marketing dashboards is strongly preferred.
• You can write. You can recognize a powerful idea. You understand composition, pacing, typography, storytelling, emotion, persuasion, and the difference between something that is technically complete and something that is genuinely excellent.
• You can take a project from a blank page to a polished final product. You can move quickly without lowering your standards.
• You are willing to test bold ideas, but you understand that legal advertising requires judgment, accuracy, dignity, privacy awareness, and ethical review.
• You enjoy direct feedback, rapid iteration, and working closely with decision-makers.
• You are resourceful enough to produce excellent work personally and experienced enough to know when a developer, media buyer, photographer, production crew, or other specialist will make the work stronger.
• You likely have at least five years of meaningful creative or marketing experience, whether in-house, at an agency, independently, or through a combination of all three.
• Prior law firm experience is helpful but not required.

Preferred

• Experience with Lightroom, Audition, Acrobat, or related production tools is valuable. Surface-level familiarity is not enough.

Benefits

• 401(k)
• Health insurance
• Paid time off