Responsibilities

• Assist Director of Field and Digital Marketing with the creation of customized marketing plans for individual stores, identifying key opportunities for growth
• Coordinate and execute requests for app promotions, coupons, flyers, and local store campaigns
• Track and analyze key ROI for local store marketing efforts, including but not limited to customer redemptions and in-store sales
• Build case studies on top-performing local marketing initiatives
• Update marketing materials and guides as needed, ensuring materials in our in-house marketing studio remain fresh and up to date
• Ensure brand standards are upheld in all materials and messaging.
• Support internal and external communications for marketing and operations.
• Assist Communications and Social Media Manager with content creation for social media platforms including but not limited to Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube.
• Engage with customers and followers on social media and review platforms such as Google My Business and Yelp, ensuring timely and professional responses to comments and inquiries.
• Use social media and marketing tools such as SOCi, Asana, and Canva to help manage content creation and engagement

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field preferred.
• A minimum of 1–3 years of experience in marketing, communications, social media, or related field.
• Strong communication and organizational skills.
• Excellent time-management skills.
• Strong attention to detail.
• Ability to think outside the box, bring fresh ideas, and remain flexible to assist where needed.
• Proficiency with Microsoft Suite.
• Familiarity with social media and marketing tools (SOCi, Canva, Capcut) preferred.
• Familiarity with monitoring metrics and analytics.
• Ability to work collaboratively with cross-functional teams and franchise partners.