Responsibilities

• Strategic Market Research & Insights
• Conduct in-depth market research and competitive analysis, providing franchisees with valuable insights on target demographics and optimal market areas. Stay ahead of industry trends and local dynamics to ensure the success of both new and existing restaurants.
• Tailored Market Entry Plans
• Design and implement customized marketing, advertising, and promotional strategies for new locations. Create buzz around grand openings and enhance brand visibility in new regions.
• Franchisee Support & Consultation
• Serve as the go-to marketing expert for franchisees, offering hands-on support through pre-opening, grand opening, and post-opening phases. Deliver consistent, tailored guidance to foster success in each franchise location.
• Event & Campaign Management
• Lead and manage key promotional events, including grand openings, anniversaries, and ownership transitions. Coordinate giveaways and community-focused activities, ensuring all events align with brand standards and strengthen customer engagement.
• Budgeting & ROI Optimization
• Collaborate with franchisees to develop marketing budgets, set ROI targets, and ensure efficient allocation of resources. Analyze campaign performance and provide actionable recommendations for continuous improvement.

Requirements

• Education & Experience
• Bachelor’s degree in business, marketing, or a related field, or equivalent work experience. At least five (5) years of experience in market entry strategies, grand opening management, or similar roles within the QSR industry. Prior experience with both corporate and franchise operations is preferred.
• Technical Proficiency
• Expertise in Microsoft Office (Word, Outlook, Excel, and PowerPoint) with a strong ability to utilize these tools for data analysis, reporting, and presentations.
• Strategic & Analytical Abilities
• Proven analytical skills combined with strong strategic planning capabilities. Adept at interpreting market data to drive informed decision-making and creating actionable marketing strategies.
• Project Management Excellence
• Proven track record of managing complex projects with excellent organizational and time- management skills, ensuring seamless execution of marketing initiatives.
• Effective Communication & Collaboration
• Outstanding interpersonal and communication skills, with the ability to collaborate seamlessly with corporate teams, franchisees, and external partners.

Benefits

• Competitive salary
• Generous paid time off
• Medical, dental, and vision benefits
• Flexible Spending Accounts (FSA)
• Company-paid life insurance
• Short-term and long-term disability
• 401(k) with company match
• Employee Assistance Program (EAP)And many other perks!