Responsibilities

• Attend all scheduled events and trade shows.
• Capture leads through engaging conversations and effective use of lead capture tools.
• Identify and implement strategies to drive traffic to the booth.
• Develop and execute lead nurturing campaigns for leads captured at events.
• Ensure timely follow-up and communication with leads to convert them into potential customers.
• Ensure all booth collateral, including displays, brochures, and promotional materials, are delivered and set up properly.
• Identify and manage opportunities for booth lead magnets and handouts to attract and engage visitors.
• Assist in developing and refining the year-over-year event strategy.
• Analyze event performance and provide insights to improve future events.
• Manage event logistics, including staffing, shipping, setup, and teardown of the booth and resources.

Requirements

• BA/BS in Marketing, Business, or a related field.
• 3-5 years of experience in B2B field marketing, event planning, or a similar role.
• Field marketing experience in K-12, EdTech, and/or with SaaS products is a huge plus.
• Familiarity with social media and digital marketing tactics to promote events.
• Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).
• Demonstrated success in creating and executing email nurture campaigns.
• Experience in developing and implementing event and tradeshow processes and best practices.
• Strong understanding of sales and marketing alignment and collaboration.
• Willingness to travel frequently – up to 40% – and work flexible hours as required by event schedules.
• Ability to work independently and as part of a team.

Preferred

• Experience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.

Benefits

• Medical, dental, vision, and Life & Disability Insurance
• 401k plan with partial employer match
• Paid Time Off
• Paid holidays
• Tuition reimbursement
• “O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.