Field Marketing Specialist

Boston, MA (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Vibram’s regional retail and community presence by coordinating events, training, and partnerships in the Pacific Northwest.

  • Own planning and execution of retail events, trainings, and brand activities with partners.
  • Must-have: 2–3 years in retail/event marketing and strong public speaking skills.
  • Standout: Experience collaborating with retailers and local organizations to activate in-store promotions.

Job Description

Responsibilities

  • Perform retail training sessions, brand talks and other community events for the Vibram brand and its partners.
  • Educate consumers, retailers and industry professionals about Vibram products, technologies and sustainability efforts, fostering brand loyalty and advocacy in the Pacific Northwest region.
  • Partner with regional retail accounts to promote sell-through of Vibram product at retail by initiating and planning retail promotions, product merchandising opportunities and in-store events with our brand partners.
  • Develop a deep understanding of the local retail market. Communicate effectively with the greater marketing team to update on regional retail market landscape, reporting on a weekly and monthly cadence.
  • Collaborate with key marketing team members to execute merchandising and POP strategies at partner retail locations, serving as an expert of local retail marketing opportunities at partner accounts.
  • Plan and execute marketing events, training sessions, brand partner visits and other events at the Boston Innovation Lab.
  • Manage the local calendar of events and lead internal communication, providing updates and post-event reports.
  • Engage with the local community and footwear industry by attending events and networking with local start-ups and organizations.
  • Collaborate with local organizations to create original event programming in the Boston Innovation Lab, fostering a vibrant community of local Vibram brand fans.
  • Work with members of the Vibram marketing team to promote events through social media, email and printed communication, utilizing project management software to brief projects effectively.
Vibram Group logo

Vibram Group

3.0 Glassdoor

Vibram is the world leader in the production and sales of high performance rubber outsoles in the sport, leisure, industrial, orthopedic and repair markets. For more than 80 years, the iconic yellow octagon that identifies our brand has been synonymous with quality, performance, safety, innovation and design. Since revolutionizing outdoor sports with the creation of the first rubber sole for mountain climbing in the 1930’s, Vibram has positioned itself as the industry standard. Vibram soles, created with a desire to increase the level of safety and protection on every shoe, are the result of a constant commitment to research and development. They proved to be irreplaceable companions during many extreme expeditions, such as conquering Everest, K2 and almost all of the highest peaks in the world, distinguishing themselves in competitions and transoceanic regattas like the America’s Cup and the Vendée Globe Challenge and taking innovative design concepts into fashion and recreation. Each new Vibram product is designed using the latest designs and best compounds for its specific use. New soles are always produced with three objectives: to guarantee the best performance, the maximum level of comfort and quality over time. These objectives are implemented by the most stringent tests that are executed in the laboratory and in the field by the Vibram Tester Team. Since 1937 when Vitale Bramani (Vi-Bram) created the revolutionary ‘Carrarmato’, the rubber sole for mountaineering shoes, the company has continued to draw on this wealth of tradition and technology. More recently, this inspired us to create Vibram Fivefingers® - a minimalist footwear concept: soles for the feet with five separate toe pockets, made from Vibram® rubber that, as flexible as a glove, facilitates a natural articulation of the foot.

Founded in 1937
Albizzate, Lombardy, ITA
426 employees (86 in marketing)
49% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
498.8K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
51.3%
Direct
39.9%
Referral
4.3%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~430

Marketing Team

Marketing Team Size
56 (13% of company)

Recent News