Responsibilities

• Implement local marketing initiatives to support brand campaigns, sales- and traffic-driving programs in assigned regions
• Partner with field operations and site leadership to coordinate marketing activities such as grand openings, customer appreciation days, and community events
• Liaise with creative, IT digital teams to ensure proper deployment of signage, promotional materials, and digital assets as well as accurate programming and execution of campaigns in the market
• Monitor the in-market use of brand materials to ensure adherence to brand guidelines
• Coordinate logistics and provide onsite support for local events and sponsorships
• Support social media amplification by capturing and sharing local content and community engagement stories
• Track and report on the performance and reach of field marketing initiatives; identify successes and areas of improvement
• Serve as the local point of contact for implementing marketing programs and campaigns
• Provide feedback from the field to the central marketing team to inform future campaign development
• Maintain inventory of promotional materials and coordinate distribution to sites as needed

Requirements

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience)
• Minimum of 2 years of experience in marketing, preferably in a multi-location, field-based, or retail environment
• Experience supporting event execution, campaign activation, or community outreach programs
• Strong organizational skills and attention to detail
• Willingness to travel frequently within assigned region and work occasional evenings or weekends for event support
• Solid understanding of marketing tactics and how to activate them in a localized setting
• Ability to manage logistics and execute onsite events with professionalism and brand alignment
• Strong interpersonal skills to work effectively with operations teams and the broader marketing team
• Excellent written and verbal communication skills for internal and external interactions
• Comfortable in a fast-paced, field-driven environment requiring flexibility and quick problem-solving
• Competent in using productivity tools (MS Office, Google Suite), and basic marketing platforms (e.g., Canva, HubSpot, etc.)
• Understands and upholds brand standards with a high level of consistency
• Prolonged periods of sitting and working at a computer
• Ability to travel frequently (30-50%) within the assigned region for site visits, events, and leadership meetings
• Occasional light lifting of marketing materials or supplies may be required
• Ability to participate in marketing activations or community events, which may require standing for extended periods of time

Nice to have