Field Marketing Specialist at RadNet | Somerville, MA

RadNet

Field Marketing Specialist

Somerville, MA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional activation and pipeline acceleration by turning global campaigns into local programs, partnering with Sales, and running events that move deals forward.

Regional ownership: translate global product marketing into region-specific activation and messaging aligned to local priorities.
Sales enablement and ABM: develop assets, plays, and outreach to accelerate opportunity progression and account-based programs.
Events and cross-team collaboration: plan regional events, field activations, and post-event follow-up to generate measurable pipeline.

Job Description

Regional activation ownership and pipeline focus through translating global campaigns into local programs, close collaboration with Sales, and targeted events that drive measurable pipeline.

Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals.
Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach.
Translate global campaign and product marketing strategies into actionable regional execution plans.
Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy.
Serve as the primary marketing partner to assigned regions Commercial teams.
Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities.
Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts
Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities.
Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region.
Lead regional event activation activities aligned to commercial priorities and pipeline objectives.

Bachelor’s Degree (or equivalent) in marketing, business, communications, healthcare administration or related field.
5+ years of experience in field marketing, demand generation, sales enablement, commercial marketing, campaign marketing, or related marketing disciplines.
Experience supporting sales organizations and driving measurable pipeline contribution.

Knowledge of healthcare provider buying processes.
Understanding of enterprise software go-to-market models.
Familiarity with diagnostic imaging, radiology workflows, AI-enabled healthcare solutions, or population health solutions.

RadNet

2.6 Glassdoor

RadNet, Inc. is the largest U.S. provider of freestanding outpatient diagnostic imaging services, operating over 400 centers across key markets, including Arizona, California, Florida, and New York. In addition to imaging, RadNet offers AI-driven solutions under the DeepHealth brand, radiology IT, and teleradiology services. With over 10,000 employees and affiliated radiologists, RadNet is dedicated to advancing healthcare through innovation and expertise.

Founded in 1984

Los Angeles, California, USA

4.6K employees (63 in marketing)

www.radnet.com

38% recommend to a friend

51% CEO approval