Responsibilities

• Design and deliver impactful consumer events centered around new product demos that inspire trial and excitement.
• Cultivate strong brand affinity by leading community-driven activations such as Salomon TV screenings, How to Trail Run workshops, run/hike clubs, and product launch events.
• Support national and sponsored events within the territory to maximize brand visibility and consumer reach.
• Partner with sales agencies to execute high-quality consumer trial experiences.
• Lead and empower regional brand ambassadors through training, product support, event coordination, and clear community guidelines.
• Bring the brand to life in key markets by executing best-in-class marketing activations with specialty dealers and strategic accounts in epicenter locations.
• Strengthen brand advocacy by executing training programs and incentive initiatives aligned with our recommendation strategy.
• Deliver engaging in-store and virtual training sessions that turn retail staff into confident product experts and passionate brand champions.
• Present compelling product stories and programs to elevate staff engagement and drive deeper loyalty.
• Support sell-through contests with select accounts to encourage performance and excitement.