Responsibilities

• Develop and execute localized marketing plans aligned with brand priorities and business performance goals across assigned company and franchise markets.
• Support the implementation and execution of national, regional, and local marketing campaigns, ensuring successful deployment and alignment with brand standards.
• Create and manage local marketing offers and campaigns using marketing platforms such as Punchh, including campaign setup, QR code creation, asset coordination, and tracking.
• Analyze campaign and promotion performance using POS, loyalty, and marketing data sources to identify trends, insights, and opportunities for improvement.
• Maintain marketing trackers and reporting tools to monitor campaign performance, promotion effectiveness, and local marketing activity across company and franchise locations.
• Serve as a marketing partner to Operations leaders and franchise partners, providing support, guidance, and recommendations to improve local marketing effectiveness.
• Manage fundraiser marketing process including application review, approval, tracking, reporting, and coordination of internal approvals and payment processing.
• Support new store openings, remodels, and market-specific initiatives through localized marketing execution.
• Maintain shared marketing inboxes and provide timely responses and support to field marketing requests.
• Monitor competitive activity and provide local market insights and recommendations to Brand, Operations, and franchise partners.
• Ensure marketing initiatives are executed consistently and in alignment with brand standards.
• Provide regular reporting, insights, and recommendations to Brand and cross-functional partners to improve marketing effectiveness.
• Participate in field and cross-functional calls to provide campaign updates, performance insights, and recommendations