Responsibilities

• Manage field and in-store marketing initiatives including: merchandising, new product asset drops, “surprise and delight”, and budtender educations.
• Complete detailed store audits: inventory, points of distribution, and opportunities for new lines and skus.
• Partner closely with sales team to identify opportunities and support account growth.
• Develop relationships with all team members at retail: marketing, inventory, store management, budtenders, etc.
• Off-site event organization and execution: this could include some nights and weekends.
• Be a direct line from the field to the head of sales—you are our eyes and ears for your assigned territory.
• Gather market intelligence, including competitor activity, customer feedback, and industry trends.
• Maintain accurate records of activities, event participation, and marketing expenditures.
• Travel throughout assigned territory as needed, roughly 90% of time will be spent on the road/in shops.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Equivalent experience may be considered.
• 1–2 years of experience in field marketing, event marketing, sales support, brand promotion, or related roles.
• Experience coordinating events and managing multiple projects simultaneously.
• Customer-facing experience preferred.
• Recent college graduates will be considered with relevant marketing, promotions, or internship experience.
• OUTGOING personality that can hype up dozens of people and also thrive in intimate groups!
• You MUST LOVE talking to people and have contagious enthusiasm!
• Excellent organizational and project management abilities.
• Ability to work independently on the road.
• Proficiency with Microsoft Office Suite and CRM platforms.
• Strong analytical and problem-solving skills.
• Ability to build relationships and influence stakeholders.

Preferred

• Experience in consumer packaged goods (CPG), retail, beverage, cannabis, or related industries
• Familiarity with marketing automation and CRM systems
• Experience with field marketing or brand ambassador programs

Benefits

• Company vehicle provided
• Professional development and internal growth opportunities