Responsibilities

• Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides
• Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input
• Create meaningful Monthly Recaps with unique market insight shared with sales, brand, and field leads
• Drives consistency and high-quality execution of in-store and out-of-store activations
• Aggregate and analyze KPI data to identify trends by rep, market, and account
• Enforce territory support planning in your market(s) by activity and account tier, and type
• Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in-store outcomes (menu presence, sell-through, and revenue results)
• Identify high-performing retail locations for future investment and retail media pilots
• Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact
• Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region leadership Review meetings

Requirements

• Bachelor’s Degree or equivalent work experience.
• 4-6 years’ related industry or marketing experience.
• Local travel ~50-70% including occasional nights and weekends.
• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty.
• Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support.
• Candidates must be familiar with on/off premise marketing initiatives.
• Familiarity with local market trendsetting accounts.
• Strong problem-solving, time management, and organizational skills.
• Skilled at multitasking with and ability to meet deadlines.
• Computer literate with proficiency in Microsoft Office Suite.

Preferred

• Knowledge of cannabis, trends, and industry preferred

Benefits

• Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.
• In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process.