Field Marketing Specialist 1

New York, USA (On-site)

$49K/yr – $63K/yrEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Own campus dining marketing execution with cross functional alignment and mentorship, focused on engagement, retention, and sales growth for a university audience.

  • Lead on campus dining initiatives and tailored campaigns across dining halls, retail, catering, and meal plans.
  • Build customer insights through surveys and focus groups to inform engagement and growth strategies.
  • Manage day to day marketing activities and mentor interns to deliver timely, creative campaigns.

Job Description

Responsibilities

  • Support the execution of marketing strategies and promotions across dining halls, retail locations, catering, and meal plans.
  • Manage day-to-day marketing activities , including social media, website updates, digital signage, advertising, and student surveys.
  • Partner with the client and Sodexo leadership to drive customer engagement, retention, and sales growth .
  • Lead and mentor a small team of marketing interns , ensuring initiatives are creative, timely, and effective.
  • Execute Sodexo national campus dining initiatives each semester, while tailoring campaigns to meet RPI’s unique campus culture.
  • Support growth initiatives across meal plans, retail, catering, and special events.
  • Build customer insight through surveys, focus groups, and engagement events.
  • Promote Sodexo’s brand through strong on-site presence and innovative communication campaigns.
Sodexo logo

Sodexo

3.4 Glassdoor

Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in sustainable food and valued experiences at every moment in life: learn, work, heal and play. The Group stands out for its independence, its founding family shareholding and its responsible business model. Thanks to its two activities of Food and Facilities Management Services, Sodexo meets all the challenges of everyday life with a dual goal: to improve the quality of life of our employees and those we serve, and contribute to the economic, social and environmental progress in the communities where we operate. For Sodexo, growth and social commitment go hand in hand. Our purpose is to create a better everyday for everyone to build a better life for all. Sodexo is included in the CAC Next 20, Bloomberg France 40, CAC 40 ESG, CAC SBT 1.5, FTSE 4 Good and DJSI indices. Sodexo key figures: — 23.8 billion euros Fiscal 2024 consolidated revenues — 423,000 employees as at August 31, 2024 — #1 France-based private employer worldwide — 45 countries — 80 million consumers served daily — 11.2 billion euros in market capitalization (as at October 23, 2024)

Founded in 2004
92866 Issy les Moulineaux Cedex 9, FR
88K employees (2,481 in marketing)
55% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
624.1K
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
47.4%
Direct
39.8%
Referral
9.3%
Social
2.4%
Paid
1%

Headcount Trend

Current headcount: ~93K

Marketing Team

Marketing Team Size
1,834 (2% of company)
Median Career Experience
5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$3.7K
Last Raise
$3.7K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $3.7K

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