Responsibilities

• Manage MDF programs end-to-end — from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners
• Serve as the voice of the channel to internal vertical and product marketing teams — translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations
• Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement
• Work on content and campaign selection and localization to align with top sales priorities in territory
• Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts
• Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target
• Be the marketing support for key, strategic, named and territory accounts across multiple routes to market — direct, partner, distribution, etc.
• Build & nurture a customer reference pipeline in region
• Support in-country NPI and PR activities, in partnership with global
• Create comprehensive local GTM marketing plans

Requirements

• Bachelor’s degree in business discipline
• 5+ years’ experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributors
• Equivalency: Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution

Preferred

• Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment
• Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities
• Organizational and communication skills
• Virtual team working and influencing skills
• Ability to technically understand how products fit in to create and deliver a solution
• Inquiry management & lead routing systems – CRM, PRM
• Basic understanding of portfolio for effective local execution
• Event management
• Budget and project management
• Execution of demand Programs

Benefits

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.