Responsibilities

• Run scheduled pop-up events in dispensaries across your territory to drive product trial and same-day purchases.
• Engage customers on the floor, explain the product lineup, answer questions, and guide them toward a purchase.
• Distribute branded swag to customers and use it to start conversations and reward purchases.
• Build relationships with budtenders so they recommend our brands when you are not in the store.
• Own day-to-day social media for your territory: capture content at pop-ups and in stores, post consistently, and engage with followers.
• Grow followers and engagement by converting in-store customers into social media followers.
• Keep posts on-brand and compliant with cannabis advertising rules in our market.
• Collect customer information at every pop-up, including phone number and email, with clear opt-in.
• Get customers to follow our social accounts on the spot.
• Keep collected data clean and submit it on the cadence we set so it can feed our marketing programs.

Requirements

• Hands-on social media experience: you know how to create content, post consistently, and grow an audience.
• Comfortable approaching strangers and starting conversations that lead to a sale.
• Reliable, self-directed, and able to manage your own schedule across a territory.
• Must meet the legal age to work in licensed cannabis retail in our state and pass any required background or licensing checks.
• Valid driver's license and reliable transportation for travel between dispensaries.

Preferred

• Prior field marketing, brand ambassador, retail, or budtender experience.
• Existing relationships with dispensaries or budtenders in the territory.
• Familiarity with the cannabis product category.