Responsibilities

• Paid Advertising for both locations
• Plan, build, and manage all paid ads on Meta and Google for our Plano and El Paso clubs. Plano is pre-opening and El Paso is an established, active club, so you will be growing a live account and launching a new market at the same time. You will own the budgets, the targeting, and the results, and set up accurate tracking so we always know what our advertising is delivering.
• You will replace our current outside agency, so this work comes fully in-house to you.
• Marketing project management
• Act as the project manager for our marketing team. Take creative direction and assets, turn them into campaigns and events, track every task to completion, and keep timelines moving. Coordinate with vendors and keep everything on brand. You are the person who makes sure good ideas actually get executed on time.
• Community outreach and events in Plano
• Plan and run local activations, pop-up classes, and community events that build our brand before opening. This is creative, in-the-field work. Think pop-up experiences in high-traffic local spots, partnerships with the right local businesses, and events that get people talking and create content. You will find and build relationships with local partners and venues, and bring local ideas we would not have on our own. Every event must fit our premium, lifestyle brand.