Responsibilities

• Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
• Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
• Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
• Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
• Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more
• Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity
• Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities
• Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
• Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
• Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction