Field Marketing Manager, Startups (Hybrid)

San Francisco, CA (Hybrid)

$115K/yr – $143K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive field marketing strategy and execution for startups, shaping events and experiments while coordinating cross-functionally.

  • Own strategy and execution for startup field marketing and events
  • Must-have: 3+ years in field/event marketing to startups
  • Standout: Hacker mindset with rapid experimentation to boost ROI

Job Description

Responsibilities

  • Drive both strategy and execution. You’ll find new conferences and events to attend and think of new field experiments to reach the startup audience, then work cross-functionally to get them off the ground.
  • Manage the startup calendar of events. Help make decisions quickly about where we need to be and how we need to show up to reach this audience.
  • Share learnings and performance metrics. You’ll ensure we’re tracking the right metrics, and keep leadership and cross functional partners up to date.
  • Manage and maximize your field marketing budget. You’ll closely track expenses against plan.
  • Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.

Requirements

  • A deep knowledge of the the startup ecosystem through prior experience
  • A hacker’s mentality. You obsess over finding novel ways to efficiently scale every program—even when conventional wisdom says you’re wrong.
  • 3+ years of experience in field / event marketing targeting startups
  • Salesforce and Outreach knowledge is strongly preferred for this role.
  • Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there.
  • Strong attention to detail.
  • Willing to roll up your sleeves. We’re still a startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
  • Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
  • Bias for speed. We move very quickly, and will expect you to set a similar pace for your team.

    Benefits

    • This role will receive a competitive salary + benefits + equity.
    Rippling logo

    Rippling

    4.0 Glassdoor

    Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

    Founded in 2016
    San Francisco, California, USA
    6.5K employees (237 in marketing)
    77% recommend to a friend
    86% CEO approval

    Traffic Signals

    Monthly Visitors
    6.9M
    Monthly Google Ads Budget
    $2.4M
    Traffic Source Mix
    Search
    16.6%
    Direct
    64.8%
    Referral
    11.2%
    Social
    6.7%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~6.5K

    Marketing Team

    Marketing Team Size
    157 (2% of company)
    Median Career Experience
    11 years
    Median Tenure
    1.9 years
    Marketing Roles Posted (Last 30 Days)
    9

    Funding

    Total Funding
    $2.4B
    Last Raise
    $450M
    Series G, 10 months ago

    Funding History

    • May 2025
      Series G • $450M
    • Apr 2024
      Series F • $200M
    • Apr 2024
      Secondary Market • $590M

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