Responsibilities

• Develop and execute regional field marketing plans aligned to company revenue goals.
• Build and scale integrated field programs including events (in-person and virtual), trade shows, executive roundtables, partner activations, and local campaigns.
• Track, measure, and report on program performance, optimizing based on ROI and revenue impact.
• Serve as a strategic partner to regional sales leaders to understand territory priorities, account strategies, and revenue targets.
• Collaborate with sales to identify target accounts and create account-focused field programs.
• Ensure strong follow-up processes and enable sales with the right tools and messaging to convert leads into opportunities.
• Work closely with product marketing, content, partnerships, and customer marketing to create compelling field experiences.
• Manage and track lead progression to ensure accurate attribution, reporting, and lead management.

Requirements

• Minimum 3-4 years of experience in B2B SaaS field marketing, events, or integrated campaign roles—preferably in high-growth, enterprise-focused companies.
• Demonstrated success generating pipeline and supporting revenue growth.
• Strong understanding of sales processes and experience working closely with sales teams.
• Experience tracking KPIs and analyzing marketing performance data.
• Excellent project management and organizational skills.