Field Marketing Manager, Public Sector (U.S.)

Reston, VA (Remote)

$120K/yr – $195K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate public sector demand programs through multi-channel ABM, events, and executive engagement to move government accounts through long sales cycles and build government-focused pipeline.

Regional marketing ownership across events, ABM, executive briefings, and roundtables for agencies and contract holders.
Partner and channel collaboration to run co-funded campaigns and field programs with VARs, SIs, and distributors.
Executive engagement, budget management, and ROI tracking to prove impact on government revenue goals.

Job Description

Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns.
Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles.
Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives.
Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases.
Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities.
Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels.
Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders.
Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking.
Pre-Event (Planning & Strategy) – Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives.
Pre-Event – Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences).