Field Marketing Manager, Public Sector

San Francisco, CA (Hybrid)

$320K/yr – $400K/yrSenior LevelPart time

Posted 2 weeks ago

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Job Summary

Own and drive the US Public Sector field marketing program end-to-end, including strategy, events, partner programs, calendar planning, and ROI analytics.

  • Lead pre- and post-event targeting with Sales and BDRs to convert attention into pipeline
  • Build scalable playbooks and dashboards to measure and improve field programs

Job Description

Responsibilities

  • Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement.
  • Design and run public-sector-appropriate event formats — agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders
  • Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows
  • Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution
  • Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline
  • Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
  • Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
  • Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs
  • Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies

Requirements

  • - Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
  • - Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
  • - Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
  • - Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
  • - Visa sponsorship: We sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Preferred

  • - 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies
  • - Experience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sectors and scaled technology companies.
  • - AI/ML field marketing experience
  • - Existing relationships with public sector associations and research institutions
  • - Visible thought leadership in the Public Sector ecosystem or developer ecosystem
  • - Direct Public Sector-segment experience — you have built and run programs targeting the Public Sector as your primary audience, not as an enterprise field marketer who occasionally touches Public Sector
  • - End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place
  • - Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
  • - 0-to-1 builder DNA — you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
  • - Tight sales alignment — you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up

Benefits

  • Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
  • Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.
Bessemer Venture Partners India logo

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006
Bengaluru, Karnataka, IND
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
229K
Traffic Source Mix
Search
43.3%
Direct
38.5%
Referral
5.5%
Social
8.1%
Paid
0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
6