Responsibilities

• Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
• Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
• Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
• Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
• Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.
• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
• Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
• Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.