Drive marketing strategy and enable agents to grow their business through tools, platforms, and localized programs.

• Act as a trusted marketing advisor, helping agents and managers grow their business through smarter use of tools, platforms, and strategy.
• Lead group sessions and one-on-one consultations to guide personal marketing strategy.
• Partner directly with top-producing agents to align marketing strategies with their business goals.
• Maintain strong in-office presence to support engagement, recruiting, and retention.
• Confidently represent and deliver the Coldwell Banker Global Luxury® program, providing guidance, resources, and local expertise in tandem with the luxury team.
• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms.
• Turn new tools and capabilities into practical, easy-to-use workflows.
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem.
• Recruit, supervise, and coach office-based marketing coordinators, fostering a high-performance culture focused on service, expertise, and business growth.
• Develop and implement localized marketing strategies that align with the company’s growth objectives, including advertising, campaigns, and tactical programs.

• 3+ years of experience in marketing, communications, or a related field
• Minimum 2 years’ experience as a people manager
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with social media marketing and digital content
• Experience managing multiple projects and deadlines
• Ability to travel within a designated group of assigned offices in the region
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• Exposure to real estate tools and an understanding of how they support marketing and productivity
• Experience working in real estate or a field-based environment
• Understanding of personal branding and lead generation strategies

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
• 401(k) savings plan with company match
• Paid Time Off to Include Holidays , Vacation Time, and Sick Time
• Paid Family & Paternity Leave
• Life Insurance
• Business Travel Accident Insurance
• All employees receive access to LinkedIn Learning
• Employee Referral Program
• Adoption Assistance Program
• Employee Assistance Program