Field Marketing Manager

San Francisco, CA (Hybrid)

$99K/yr – $123K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional field marketing by aligning with Enterprise sales, executing programs, and delivering on-site experiences that generate qualified leads.

  • Must-have: 3+ years in event planning and sales partnership
  • Standout: Hands-on on-site execution and travel to events for best-in-class experiences

Job Description

Responsibilities

  • Sales alignment: Partner closely with the Enterprise sales team to understand their needs, goals, and objectives. Collaborate with Marketing and Sales to develop targeted campaigns and tactics that support those priorities and adjust plans as conditions change.
  • Program execution: Work with Marketing, Sales, leaders, and executives to ensure events and programs are successful. Create a strong experience for prospects and customers that reflects Pendo’s brand and stands out in the market.
  • Regional events: Plan, execute, and manage regional in-person field marketing events in the United States. Build compelling experiences that engage target audiences, generate qualified leads, and increase brand awareness.
  • Performance analysis: Analyze event and program performance metrics to understand what is working and where improvements are needed. Share actionable recommendations that improve future marketing programs and initiatives.
  • On-site execution: Travel to events to oversee execution and ensure attendees receive a best-in-class experience. Manage details, logistics, and real-time decisions that support strong event outcomes.
  • Content collaboration: Collaborate with the marketing team to create high-quality content assets that resonate with target audiences. Ensure content supports sales efforts and aligns with broader campaign goals.

Requirements

  • Bachelor’s degree and at least 3 years of relevant experience, including event planning and sales partnership.
  • Demonstrated ability to collaborate successfully with cross-functional teams.
  • Strong project management and communication skills, with the ability to manage event logistics, stakeholders, and timelines.
  • Comfortable working in a fast-changing environment with a quick-start mentality and high production output.
  • Ability to work autonomously and as part of a team.
  • Ability to travel for events and on-site execution.

Preferred

  • Background in B2B SaaS event marketing or a sales environment.
  • Creative and strategic thinker with strong attention to detail and a positive, forward-thinking approach.
  • Ability to leverage corporate campaigns alongside field initiatives to drive full-funnel demand.
  • Proficiency in Google Suite, Salesforce, Outreach, and Splash.

Benefits

  • Benefits: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.
Pendo logo

Pendo

Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.

Founded in 2015
Vancouver, British Columbia, CAN
5 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4