Field Marketing Manager

USA (On-site)

$83K/yr – $122K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive ABM and field programs to influence priority accounts and pipeline.

  • Own end-to-end ABM field programs for priority accounts aligned to pipeline goals.
  • Must-have: 3-5 years in B2B field marketing or ABM with Sales collaboration.
  • Strong cross-functional collaboration with RevOps, MarOps, and content/product marketing teams.

Job Description

Drive ABM and field programs to influence priority accounts and pipeline.

  • Own end-to-end ABM field programs for priority accounts aligned to pipeline goals.
  • Must-have: 3-5 years in B2B field marketing or ABM with Sales collaboration.
  • Strong cross-functional collaboration with RevOps, MarOps, and content/product marketing teams.
  • Plan and deliver high-value, executive-level field experiences (dinners, roundtables, 1: few events).
  • Coordinate ABM field motions from planning through follow-up with Sales alignment.
  • Define success metrics across engagement, pipeline influence, win-rate lift, and ROI.
  • Track performance end-to-end with shared dashboards and data quality checks.
  • Collaborate with marketing partners to ensure campaign messaging alignment.
  • Maintain timelines, budgets, and documentation to ensure consistent execution.
  • Budget optimization to maximize impact on pipeline across activities.
Panorama Education logo

Panorama Education

3.5 Glassdoor

Panorama Education is a leading education technology company that partners with K-12 schools and districts to help students succeed in the classroom and beyond. Founded in 2012, Panorama is the partner of choice for districts that want to implement AI safely and securely, elevate academic performance, improve attendance and behavior, and prepare students for graduation and life after school. Panorama’s secure, research-backed software for AI, student support, and community voice and engagement provides educators with a unified view and actionable insights across academics, attendance, behavior, and well-being. Through professional development and hands-on support, Panorama helps districts achieve their goals and deliver lasting impact. Today, Panorama supports 15 million students in 25,000 schools and 2,000 districts nationwide.

Founded in 2012
Boston, Massachusetts, USA
374 employees (31 in marketing)
36% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
644.5K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
39.5%
Direct
53.2%
Referral
6.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~374

Marketing Team

Marketing Team Size
24 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$92.7M
Last Raise
$60M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $60M
  • Jul 2019
    Series Unknown • $550K
  • Nov 2017
    Series B • $16M

Recent News