Field Marketing Manager

San Francisco, CA (On-site)

$100K/yr – $140K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own field marketing programs from planning through post-analysis, delivering campaigns and live events that drive pipeline while collaborating with sales and marketing.

  • Lead end-to-end field programs including events, activations, and creative campaigns
  • Develop and optimize budgets, vendor relationships, and post-program insights
  • Build scalable playbooks and align cross-functionally to improve ROI

Job Description

Responsibilities

  • Execute up to three field programs per week, managing end-to-end planning through post-program analysis, including events, dinners, activations, and other creative campaigns
  • Develop creative out-of-home, ABM, and guerrilla marketing campaigns that reach target accounts in unexpected ways and break through the noise
  • Manage and optimize event budgets across booths, sponsorships, travel, swag, and side events
  • Partner with sales and marketing to align on goals, targeting, and execution, including building custom outreach for each campaign
  • Identify high-impact events aligned with Pallet’s ICP to maximize ROI and pipeline
  • Analyze project performance to measure success and improve future programs
  • Build and maintain scalable playbooks and templates for repeatable execution
  • Share post-program insights and metrics to drive alignment and continuous improvement
  • Stay calm under pressure and proactively solve problems during live events

Requirements

  • 2-5 years of experience in field marketing, sales, marketing, events, or a related role.
  • Proven ability to independently manage end-to-end events within a 7-30 day turnaround, ideally having managed 20+ events per year.
  • Strong project management and organizational skills with an eye for detail.
  • Experience managing event budgets and vendor relationships.
  • Ability to analyze program performance data and communicate actionable insights.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Ability to remain calm under pressure and troubleshoot issues in real time.
  • Comfort proactively approaching, engaging, and building relationships with executives at all levels in event settings.

Preferred

  • Exposure to product marketing, growth marketing, or go-to-market strategy
  • Familiarity with B2B SaaS or enterprise software
  • Experience working closely with sales teams
  • Supply chain knowledge

Benefits

  • Health, Vision, and Dental benefits
  • Take-what-you-need Paid Vacation
  • Life Insurance and Accidental Insurance
  • Short-Term Disability Coverage
  • Generous salary and equity for all staff
  • 401k option; helping you save for the future
  • Paid parental leave to support growing families
  • Yearly learning and development stipend
  • Commuter benefits for Bay Area employees
  • Uber ride stipend if you ever have to work late in the office
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Pallet

PalletTM is the national leader in rapid-response shelter villages. The Everett, Washington-based company is addressing the homeless crisis with speed, at scale. Pallet shelter villages provide the dignity and security of private units within a community. A resource net of on-site social services, as well as food, showers, laundry, and more helps people transition to permanent housing. The majority of employees who build these shelters have experienced homelessness, addiction, or incarceration.

Founded in 2016
Seattle, Washington, USA
121 employees (7 in marketing)

Salaries

Posted range

$100K/yr – $140K/yr

Taken straight from the job posting.

See all Pallet salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$28.7M
Last Raise
$9.6M
Series Unknown, 9 months ago

Funding History

  • Jun 2025
    Series Unknown • $9.6M
  • Mar 2022
    Series A • $15M
  • Aug 2020
    Debt Financing • $666.7K

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
32.9%
Direct
53.1%
Referral
5%
Social
8.3%
Paid
0.7%

Headcount Trend

Current headcount: ~121

Recent News

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Field Marketing Manager

Pallet · San Francisco, CA · On-site