Responsibilities

• Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities.
• Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.
• Field Marketing Program Execution
• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
• Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.
• Sales Alignment & Account Engagement
• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
• Align marketing programs to account-based engagement strategies and deal progression goals.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of experience in field marketing, event marketing, or demand generation
• Proven experience executing marketing programs tied to pipeline and sales outcomes
• Strong project management and organizational skills
• Ability to partner effectively with Sales and cross-functional stakeholders
• Strong communication and coordination skills in fast-paced environments

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
• Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
• Familiarity with CRM platforms, marketing automation systems, and reporting tools.
• Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
• Experience working within matrixed organizations and cross-functional teams.