Responsibilities

• Ensure Fever-Tree is embedded into spirits partners’ retail programs (cross-merchandising, value added packs, Consumer Incentives, etc.) and selling structures so Fever-Tree wins the mixer position at shelf and in-store versus competitors.
• Ensure Fever-Tree is embedded into spirits partners’ experiential calendars (consumer-facing and trade advocacy) and tentpoles so we show up in high-impact trial moments.
• As playbooks and operating cadence mature, partnership programming may expand to additional MCBC Non Alc portfolio brands (e.g., Naked Life) based on commercial upside and strategic fit. Additionally, this role will expand its impact by supporting broader business development initiatives that extend beyond traditional spirits partnerships
• Own inbound/outbound engagement with current and prospective premium spirits partners; serve as day-to-day relationship lead.
• Identify and scale co-marketing platforms that drive incremental retail activity and conversion.
• Lead development and renewals of Joint Partnership Agreements (JPAs) in coordination with Procurement and Legal.
• Ensure agreements include clear deliverables, timelines, funding terms, activation expectations, and a measurement approach.
• Maintain governance and partner accountability to deliver commitments across the year.
• Secure Fever-Tree integration into spirits partners’ retail programming—partnering with Non Alc Customer Marketing and partner selling structures—to drive distribution, displays, and velocity.
• Leverage the DSO and partner field structures to increase execution frequency and consistency across priority markets and accounts.